I’ve got a SaaS project that’s starting to take off. We’ve managed to get 13k people to sign up and even have a handful of paying customers. Now I want to set up a proper email sequence to keep these folks engaged.
The plan is to send out welcome emails right after signup, then follow up after a couple days, then again after about a week. You know, the usual drip campaign stuff.
I started with Mailgun but it’s been a bit of a headache. Are there any other options out there that play nice with NextJS? Something that’s easier to set up would be awesome.
I’m open to any suggestions. What’s worked well for you? Thanks in advance for your help!
hey, i’ve been using convertkit for my saas and it’s pretty solid. easy to set up and works great with nextjs. their automation tools are top-notch for drip campaigns. plus, the customer support is awesome if you run into any issues. might be worth checking out for your project!
Having worked with several email automation platforms, I’d recommend Mailchimp for your SaaS startup. It’s user-friendly and integrates well with NextJS.
Mailchimp’s strength lies in its intuitive interface for creating drip campaigns. You can easily set up your welcome series, follow-ups, and weekly reminders without any coding knowledge. Their templates are customizable and mobile-responsive, ensuring your emails look professional across devices.
What sets Mailchimp apart is its robust analytics. You can track open rates, click-throughs, and conversions, giving you valuable insights into your audience’s behavior. This data is crucial for optimizing your email strategy as you scale.
While the free tier is limited, their paid plans offer good value for startups. As your list grows, you can upgrade seamlessly without disrupting your campaigns.
One potential drawback is that their API documentation can be a bit overwhelming at first. However, once you get past the initial learning curve, it’s quite powerful for advanced integrations.
I’ve been in your shoes, and I can tell you that finding the right email automation platform can make a huge difference. After trying a few options, I settled on SendGrid for my SaaS startup, and it’s been a game-changer.
SendGrid integrates seamlessly with NextJS and offers a robust API that’s easy to work with. What I love most is their transactional email service - it’s reliable and scalable, which is crucial as your user base grows. Their templating system is also quite flexible, making it simple to create and manage those drip campaigns you mentioned.
One thing to keep in mind is deliverability. SendGrid has solid reputation management tools that help ensure your emails actually reach inboxes. This was a major pain point with some other platforms I tried.
Cost-wise, they have a decent free tier to get you started, and their pricing scales reasonably as you grow. Just keep an eye on your usage to avoid any surprises.
Setting it up took me about a day, including integrating it with our app and creating basic templates. It’s been smooth sailing since then, allowing us to focus on growing our business rather than wrestling with email infrastructure.