I’m running a dev shop that builds MVPs and helps scale existing products for startups. I’ve been using cold emails to find potential clients, but I’m hitting a wall with my current strategy.
Here’s what I’m doing:
Using a lead finder tool
Sending emails through a reliable service
Grouping leads by location and startup phase
Keeping initial emails short (under 100 words)
Following up after 3 days
I’m getting some opens and interactions, but not many replies. Even when I do get responses, I’m struggling to turn them into actual partnerships.
I’m sending about 100-150 emails daily. Any tips on how to improve my conversion rate? What am I missing in my approach?
Having been in the trenches of cold outreach myself, I can attest that it’s a challenging endeavor. One strategy that yielded significant results for me was focusing on niche markets. Instead of casting a wide net, I targeted specific industries or startup types where our expertise was most relevant.
This allowed for more tailored messaging and demonstrated a deeper understanding of their unique challenges. Additionally, I found success in leveraging social proof. Incorporating case studies or success stories from similar clients in the initial email provided immediate credibility.
Another tactic worth considering is adjusting your follow-up timing. Three days might be too soon; sometimes, decision-makers need more time. I experimented with a 5-7 day window and saw improved engagement rates.
Lastly, don’t underestimate the power of a strong subject line. It’s your first impression and can make or break your open rates. Test different approaches to see what resonates best with your target audience.
yo, have u thought bout using video? i started sending brief, personalized vids and it made a difference. it shows u ain’t just spamming inboxes. focus on solving specific issues too, like “noticed ur app’s slow, we can fix that”. good luck dude!
I’ve been in your shoes, and cold emailing can be a tough nut to crack. One thing that really turned things around for me was personalizing each email. I know it’s time-consuming, but it pays off.
I started researching each company thoroughly before reaching out. I’d mention a specific project they’re working on or a recent achievement, which shows I’ve done my homework rather than just blasting generic emails.
Another game-changer was offering value upfront. Instead of merely pitching services, I shared a quick insight or suggestion related to their business, like a UX improvement or a feature idea that could enhance their product.
Lastly, following up more than once, without being pushy, greatly increased my response rates. Sometimes a gentle reminder makes all the difference. Remember, quality over quantity is key, so consider focusing on crafting more impactful messages even if it means reducing your daily email count.