I’ve built a couple of useful browser automation workflows that solve specific problems—one for scraping product data with deduplication, another for automating form submissions with validation. They work well for what I need, and I’m wondering if other people would find them valuable.
I keep hearing that you can sell automation templates on a marketplace, which sounds cool. But I’m genuinely unsure if there’s real demand. Like, would someone actually pay for a template instead of building their own? Or are marketplaces full of templates that nobody buys because anyone technical enough to need the automation is technical enough to build it themselves?
On the other hand, maybe there are non-technical teams or smaller companies that would pay for ready-made solutions instead of hiring someone to build custom automations.
For people who’ve published templates or thought about it, is there actually a market? What kind of templates sell? Is it worth the effort to polish and document them, or are you just creating work that won’t generate interest?
There’s definitely a market, but it’s more nuanced than “just publish and people buy it”.
Specific, well-documented templates for common problems do sell. Like, a template for scraping Amazon product reviews, or automating LinkedIn connection requests with messaging—those have real demand because people can reuse them immediately.
Generic templates struggle more. A template for “generic web scraping” doesn’t appeal to anyone because generic doesn’t solve their specific problem.
The success factor is clarity. Templates that come with good documentation, example use cases, and a quick way to customize them (visual builder, not code) do way better. People aren’t looking for raw automation—they’re looking for solutions they can implement in an hour.
Small teams definitely buy templates to avoid building from scratch or hiring someone. And some people use templates as a starting point they heavily customize.
Latenode’s marketplace is designed for exactly this. You can sell templates, and the platform handles everything else. Publishing is straightforward, and the visual builder means buyers don’t need coding skills to adapt your template.
I’ve seen this from both sides. Templates that solve a specific, painful problem tend to do well. But you need to nail the documentation and make customization simple. A template that requires code tweaks won’t sell to the target audience.
The buyers are usually either non-technical teams handling repetitive tasks, or technical people who want a head start instead of building from scratch. Both are real market segments.
If your templates are useful for you, they’re probably useful for others in similar situations. The key is making them approachable for non-coders or at least for people less experienced than you.
Published a template for automating a specific workflow across multiple platforms. It generated interest, though not massive volume. Sales were modest but consistent. The demand seems real but somewhat limited to people facing that exact problem. Creating general-purpose templates is harder to monetize than specific, well-documented solutions for common pain points.
Template marketplaces demonstrate demand for specific, reusable solutions. Success factors include clear problem definition, comprehensive documentation, minimal technical barriers for customization, and obvious use cases. Generic templates underperform; niche solutions addressing specific workflows show stronger market response. Commercial viability depends on solution clarity and ease of adoption rather than absolute market size.