I’m struggling with connecting my WordPress site’s form submissions to my analytics dashboard. I have both Plausible Analytics and Gravity Forms running through their respective WordPress plugins on my site. I need to figure out how to automatically send data to Plausible whenever someone completes and submits a form through Gravity Forms. What would be the most straightforward approach to make this integration work? I’ve looked through both plugin settings but can’t find any obvious connection options. Are there any hooks or custom code snippets that would help me track these form completions as events in my Plausible dashboard? Any guidance would be really helpful since I’m not super technical with coding.
I’ll share what worked when I set this up for our company site last year.
Skip the confirmation page approach. Use the gform_after_submission action instead, but pass form-specific data to Plausible. Makes your analytics actually useful.
Drop this in your functions.php:
add_action('gform_after_submission', 'track_gf_submission_plausible', 10, 2);
function track_gf_submission_plausible($entry, $form) {
echo '<script>plausible("Form Submission", {props: {formId: "' + $form['id'] + '", formTitle: "' + $form['title'] + '"}});</script>';
}
Now you get the form ID and title as properties in Plausible. Game changer when you’ve got multiple forms and need to see which ones actually convert.
For more advanced Gravity Forms tracking, this review covers solid integration patterns:
The props parameter is everything here. Without it you’re stuck with generic “form submitted” events. With it you can dig into actual form performance in your dashboard.
Skip the custom PHP headaches and automate this instead.
I’ve built custom tracking code before - works until you need multiple forms or want to send data elsewhere. Your functions.php turns into a nightmare fast.
Set up a workflow that catches Gravity Forms webhooks and pushes events straight to Plausible. You can filter forms, add custom properties, and hit multiple analytics tools without writing code.
Just enable the Gravity Forms webhook addon, connect it to Plausible’s API, and you’re done. Takes 10 minutes and won’t break when plugins update.
You can easily tack on email notifications, Slack alerts, or database logging later too.
Latenode has pre-built connectors for both - no PHP needed.
The gform_confirmation WordPress action works great for this. Hook into it and inject the Plausible tracking script right into the confirmation page after form submission. This way the event only fires when the form actually completes successfully - not just when someone clicks submit. In your functions.php, hook into this action and output a small JavaScript snippet that calls plausible('Form Submitted') or whatever event name you want. Works with both AJAX and standard form posts, and keeps your form processing separate from analytics tracking. I’ve found this way more reliable than hooking into the submission process since confirmation pages only show up after successful submissions.
hey! i had this same issue few months back. used the gform_after_submission hook in functions.php to fire Plausible events. just add some js that calls plausible() on successful form submit. it worked great, no extra plugins needed!