Hey everyone, I’m trying to figure out how to set up custom event tracking for my form submissions. I’m using both Plausible Analytics and Gravity Forms through their WordPress plugins. I want to track when people submit forms on my site so I can see conversion data in my analytics dashboard. I’ve been searching around but most tutorials seem to be for manual installations or different form plugins. Since I’m using the plugin versions of both tools, I’m wondering if there’s a straightforward way to connect them together. Has anyone successfully set this up before? What’s the most reliable method to get form submission events showing up in Plausible when everything is installed through WordPress plugins? Any step-by-step guidance would be really appreciated since I’m not super technical with coding stuff.
I’ve handled this setup tons of times - there’s a way easier approach than messing with functions.php.
Just use Gravity Forms’ confirmation settings. Hit your form settings, click Confirmations, and set it to “Redirect.” Make a dedicated thank you page for submissions.
In Plausible, set that thank you page URL as a goal. Every time someone lands there after submitting, it tracks as a conversion. Zero code needed.
I like this better than JavaScript events. Slow internet or quick browser closes can kill JS events. Page views always work.
Got multiple forms? Create different thank you pages - /contact-thanks, /newsletter-thanks, whatever. Track each form separately in your goals.
Here’s a good walkthrough for the Plausible setup:
This method’s been bulletproof across dozens of client sites. Way more reliable than form hooks.
Here’s another approach - use Gravity Forms’ Google Analytics integration as a bridge. I know you’re using Plausible, but you can hijack the GA event structure that’s already built in. Enable the Google Analytics addon in your form settings, then intercept those events with custom JavaScript and redirect them to Plausible instead of GA. This worked great for me with a similar plugin setup. The big win is that Gravity Forms handles all the validation and timing stuff, so you don’t get events firing before submissions actually complete. You’ll need a small script to listen for GA events and convert them to Plausible’s format, but it’s way more reliable than trying to hook directly into form submissions.
When setting up tracking between Gravity Forms and Plausible Analytics, consider utilizing the built-in hooks available in Gravity Forms. By adding a snippet to your theme’s functions.php file, you can employ the gform_after_submission hook to trigger a Plausible event whenever the form is submitted. Ensure that the Plausible script is active on the necessary pages, which the plugin typically manages for you. In my experience, this setup reliably displays events in the Plausible dashboard immediately after submissions. Additionally, it helps to use distinct event names for various forms to maintain clear analytics.
skip the complex stuff - just add javascript to your confirmation page. when gravity forms shows the success message, fire a plausible event right there. drop plausible('form submit') in the confirmation text area and you’re done. way simpler than messing with hooks or redirects, and you can still customize the message however you want.