Hey everyone! I’m trying to create an abandoned cart recovery system using WhatsApp messages. My goal is to connect Funnelish (my checkout platform) with Twilio through Zapier.
I’m not sure how to set up the API Request (Beta) in Zapier to work with Twilio for WhatsApp messaging. Has anyone done this before? I’d love some guidance on:
- Configuring the Zapier-Twilio integration
- Setting up the WhatsApp messaging flow
- Connecting Funnelish data to trigger messages
If you’ve got experience with this, I’d be super grateful for any tips or advice! I’m even willing to offer compensation for a solid solution. Thanks in advance for your help!
I’ve implemented a similar system for my e-commerce store, and it’s been a game-changer for our conversion rates. Here’s what I learned:
For the Zapier-Twilio integration, you’ll need to use Twilio’s WhatsApp API. Make sure you have a Twilio WhatsApp-enabled number first. In Zapier, use the ‘POST’ method and set the URL to the Twilio WhatsApp API endpoint.
The trickiest part was getting the message flow right. Start with a gentle reminder, then follow up with a discount offer if they still haven’t completed the purchase. Timing is crucial - I found that sending the first message within an hour of cart abandonment worked best.
For connecting Funnelish data, use Zapier’s webhooks to capture abandonment events. Map the customer’s phone number, cart contents, and any other relevant data to your Twilio message template.
One caveat: be mindful of local regulations regarding messaging. Some countries have strict rules about business communications via WhatsApp. Always include an opt-out option in your messages to stay compliant.
ive used zapier with twilio for sms but not whatsapp. for the api request, you’ll need to authenticate with your twilio credentials and use the whatsapp api endpoint. make sure to format the phone numbers correctly with country codes. also, dont forget to test thoroughly before sending to real customers! good luck with your setup
I’ve actually implemented a similar system for abandoned cart recovery using WhatsApp. Here’s what worked for me:
For the Zapier-Twilio integration, you’ll need to use Twilio’s API endpoint for WhatsApp messages. In Zapier’s API Request action, set the URL to ‘https://api.twilio.com/2010-04-01/Accounts/{YourAccountSID}/Messages.json’ and use the POST method.
The WhatsApp flow is straightforward once the integration is set up. You can create templates in Twilio for different message scenarios, such as an initial reminder or a follow-up message.
To connect Funnelish data, use Zapier’s webhook trigger to capture abandoned cart events and map the relevant customer data, including phone number and cart details, to your Twilio message template.
One tip: test thoroughly with your own number before going live to catch any issues in the workflow.
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