I’m trying to figure out the best approach for creating landing pages for our upcoming paid advertising campaigns. We have a pretty big marketing budget planned and want to make sure we get the setup right from the start.
A marketing consultant I spoke with suggested using dedicated landing page builders like Unbounce rather than sticking with HubSpot’s native landing page functionality. He mentioned concerns about conversion tracking accuracy in HubSpot and recommended integrating external tools instead.
What I’m struggling to understand is whether the extra cost and complexity of using separate tools is really worth it. HubSpot seems to handle most of what we need, and keeping everything in one platform sounds simpler for our team to manage.
Has anyone here compared these different approaches? What are the real advantages of using specialized landing page builders over an all-in-one marketing platform? I want to make sure I’m not missing something important before we commit to our strategy.
Honestly, the tracking isn’t as bad as everyone says. We’ve used HubSpot pages for 2 years and conversions match GA4 pretty well. Real question is - do you have time to learn another platform? If your team’s already comfortable with HubSpot and hitting decent numbers, test a few Unbounce pages first before switching everything.
I’ve run campaigns on both platforms for tons of clients, and it really depends on what you need rather than one being better than the other. HubSpot’s landing pages work fine for most B2B lead gen, especially if you’re already using their stuff. But I’ve hit walls where you need Unbounce - like when you want advanced dynamic content or complex popup triggers that HubSpot just can’t do. The biggest issue with HubSpot isn’t tracking - it’s speed. Their pages load slower because of all the platform bloat, which kills your Google Ads Quality Score. For high-volume campaigns where speed matters, dedicated builders give you cleaner, faster pages. The downside? Managing multiple platforms is a pain. You’ll need solid processes to sync data and hand off leads between systems.
depends on your budget and team size. we used HubSpot for campaigns last year and hit around 4.2% conversions. unbounce might get better results, but juggling multiple platforms isn’t worth the hassle. unless you’re dropping $50k+ monthly on ads, i’d focus on optimizing your hubspot pages first.
I transitioned from HubSpot to Unbounce about two years ago and noticed significant improvements in performance within a month. While HubSpot’s landing pages serve well for general marketing, they lack the depth needed for serious conversion optimization. Unbounce provides superior control over page elements, and their A/B testing capabilities are far more advanced than HubSpot’s. Your consultant is correct regarding tracking issues; I’ve frequently observed discrepancies between HubSpot and Google Analytics. Unbounce offers cleaner data flow and deeper insights into conversion rates. Although it incurs additional costs and integration needs, the conversion boost often outweighs these initial hurdles. The learning curve is manageable too.
Been running campaigns on both platforms for three years now. Your choice really depends on what you’re trying to convert and how much tech support you have. HubSpot’s built-in pages work fine for basic campaigns, but we hit a wall with bigger product launches - the customization just isn’t there. Your consultant’s wrong about tracking accuracy being the main problem. It’s actually the template restrictions that kill you on mobile and page speed. Unbounce lets you control every single element, which matters when you’re fighting for each percentage point in conversions. But here’s the catch - the integration work is no joke. You need someone who knows APIs and webhooks inside out. If your team’s already swamped with day-to-day marketing stuff, adding another tool might cause more headaches than it’s worth.