Hey music fans! Did anyone else notice the huge jump in Kendrick Lamar’s song ‘Not Like Us’ on Spotify after the Super Bowl? I was checking out his stats and saw the streams went up by like 430%! That’s crazy!
I’m wondering if this always happens after big shows like the halftime performance. Do artists usually see such a big boost? And how long does it usually last?
Also, what do you think made this particular song stand out? Was it part of his performance, or did people just discover it while checking out his music after the show?
I’d love to hear what you all think about this. It’s pretty cool to see how these big events can impact an artist’s popularity!
This kind of spike in streams is pretty common after high-profile performances like the Super Bowl halftime show. It’s called the ‘Super Bowl Bump’ in the music industry. Artists typically see a significant increase in streams and sales across their catalog, not just for the songs they performed.
The 430% increase for ‘Not Like Us’ is impressive, but not unprecedented. The boost usually lasts for a few days to a week, gradually tapering off as the hype dies down.
As for why this particular song stood out, it’s likely a combination of factors. Kendrick might have teased it or incorporated elements of it into his performance, piquing viewers’ curiosity. Alternatively, it could be a fan favorite that new listeners discovered while exploring his discography post-show.
These events are goldmines for artists, offering massive exposure to a diverse audience. It’s a testament to the power of live performances in driving music consumption in the streaming era.