Hey everyone,
I just saw something crazy happen with Kendrick Lamar’s music! After his halftime show at the big football game, one of his songs went through the roof on Spotify. The track ‘Not Like Us’ saw a massive jump in plays.
Does anyone know exactly how much the streams increased? I heard it was something like 400% but I’m not sure. Also, has this kind of thing happened before with other artists after big performances?
I’m really curious about how these big events can impact an artist’s streaming numbers. If you’ve got any info or thoughts on this, please share!
Thanks in advance!
I’ve been tracking music trends for years, and these post-performance spikes are always fascinating to watch. While I can’t confirm the exact 400% increase for ‘Not Like Us’, it wouldn’t surprise me. These big events are like rocket fuel for streaming numbers.
I remember when Lady Gaga performed at the 2017 Super Bowl. Her digital album and song sales soared by over 1,000% collectively. It’s not just the halftime show either. I’ve seen similar bumps after major award show performances or viral TV appearances.
What’s really interesting is how it affects an artist’s entire catalog, not just the performed songs. People often dive into the back catalog after being impressed by a live show. It’s a reminder of how powerful live performances still are in our streaming-dominated era.
The long-term impact varies, but for many artists, these moments can be career-defining. It’s all about striking while the iron is hot and converting that temporary boost into lasting fan engagement.
As someone who’s worked in music marketing, I can tell you these post-performance spikes are gold for artists. While I don’t have the exact numbers for Kendrick’s ‘Not Like Us’, I’ve seen similar jumps after big events. It’s not just about the immediate boost - it often leads to sustained growth in an artist’s fan base.
One interesting case I remember was when Missy Elliott performed at the 2015 Super Bowl. Her iTunes sales shot up by 996% the very next day. It’s a prime example of how these high-profile gigs can revitalize an artist’s entire catalog.
The key is capitalizing on that momentum. Smart teams will have ad campaigns and playlist pitches ready to go, riding that wave of interest. It’s a fascinating aspect of the modern music industry, where a single performance can dramatically shift streaming patterns overnight.
yo dude, i saw that spike too! kendrick’s ‘not like us’ actually jumped 430% after the super bowl show. it’s wild how these big performances blow up streams. his whole catalog went up 175% in just 3 hours! SZA got a nice 80% boost too. these events are like streaming steroids for artists lol
I’ve seen this phenomenon happen quite a few times after major televised performances. While I don’t have the exact numbers for Kendrick Lamar’s ‘Not Like Us’, it’s not uncommon for artists to see substantial spikes in streams following high-profile appearances. The Super Bowl halftime show, in particular, is known for causing significant bumps in an artist’s popularity.
A similar effect occurred when The Weeknd performed at the Super Bowl in 2021. His streams increased by about 41% in the U.S. following his performance. It’s a testament to the power of live TV and how it can instantly reignite interest in an artist’s catalog.
These events serve as massive promotional opportunities, exposing artists to millions of viewers who might not typically listen to their music. It’s fascinating to see how quickly it translates to streaming numbers.