I’m in a bit of a pickle and could use some advice. We’ve been using X for our product announcements for the past few years, but things are changing.
Our automation tool (make.com) just stopped supporting X. On top of that, X’s API fees have gone through the roof. It’s become too expensive for our small e-commerce business to keep up.
We’re thinking of moving all our social media stuff to Bluesky. Has anyone else made this switch? How’s it working out for you?
I’m curious if other small businesses are facing the same issue. Are we the only ones jumping ship to Bluesky? Any tips for making the transition smoother?
hey pete, we switched to bluesky last month. it’s cheaper but the audience is smaller. engagement’s lower but we’re saving cash. tip: don’t go all-in at once. ease into it and adjust ur strategy. bluesky’s different from X, so be ready to experiment. good luck man!
I’ve been in your shoes, Pete. We made the switch to Bluesky a few months ago for similar reasons, and honestly, it’s been a mixed bag.
On the plus side, Bluesky’s API is much more affordable, and their developer support is top-notch. We’ve saved a bundle on costs, which is crucial for a small business.
However, the user base on Bluesky is still growing. We’ve noticed a drop in engagement compared to X, especially for product announcements. It’s taken some adjusting to reach our target audience effectively.
One tip: start building your Bluesky presence before fully transitioning. Run both platforms in parallel for a while to smooth the transition. Also, be prepared to tweak your content strategy - what worked on X might need adjusting for Bluesky’s audience.
It’s not a perfect solution, but for us, the cost savings outweighed the temporary dip in reach. Good luck with your decision!
We’ve been in a similar situation and opted for a hybrid approach. While Bluesky is cost-effective, its reach is limited compared to X. We’ve maintained a presence on both platforms, using X for major announcements and Bluesky for more frequent, casual updates.
This strategy has allowed us to retain our X audience while gradually building a following on Bluesky. We’ve found that Bluesky users appreciate more personal, behind-the-scenes content, so we’ve adjusted our messaging accordingly.
One unexpected benefit: Bluesky’s smaller community has led to more meaningful interactions with customers. It’s not a perfect solution, but it’s working well for our budget and engagement goals.
Consider your specific audience and product before making a full switch. A gradual transition might be the most prudent approach.