I’m looking for tools or extensions that can work with Google Analytics and create monthly reports automatically. I need this for client reports where I do website maintenance work. It would be great to add some actual visitor stats to make the reports better.
Right now I’m doing everything manually and it takes forever. I tried using AI tools but getting the data out of GA is really hard. The manual process is eating up too much time and I know there has to be a better way.
Has anyone found a good solution for this? I just want something that can grab the analytics data and put together a nice summary each month without all the manual work.
Had this exact problem running a small agency. Ended up using DataStudio (now Looker Studio) with scheduled emails through Google Apps Script. Works great once you get through the learning curve. I built template dashboards for different client types - ecommerce gets conversion tracking, service businesses get lead gen metrics. Just clone the template for new clients and swap the GA connection. The trick most people miss: set up calculated fields in DataStudio for month-over-month comparisons. Clients love seeing percentage changes without needing explanations every time. Throw in some conditional formatting to auto-highlight big wins or drops. Took two weeks to nail my first solid template, but now new client reports are 10 minutes of tweaking. Beats the spreadsheet hell I was in before.
Been there! Had the same mess with several clients about two years ago - totally overwhelming. Game changer was setting up Google Analytics reporting API with a custom script that pulls the key metrics and formats everything automatically. Took me one weekend to build, but now it runs itself and I just drop the data into my template. If you don’t want to code, try Supermetrics - it connects GA to Google Sheets and pulls data on schedule. Worth every penny for the time you’ll save.
Used to waste hours every month on these reports until I found something that actually works.
Forget fancy automation for now. Just use Google Analytics Intelligence - it’s already in GA and spits out summary insights automatically. Not perfect, but hits 80% of what clients want.
For reporting, I use a basic Google Sheets template connected to GA through the built-in connector. Takes 5 minutes per client to set up. Data refreshes on its own and charts update themselves.
Key is standardizing your template first - same metrics, layout, and explanations for everyone. Makes it way easier to automate later.
I’ve done this for 3 years with 15+ clients. Went from a full day on reports to 30 minutes of cleanup time. Sheets approach never breaks and clients can check live data whenever they want.
Start simple, automate once you know what you need.
Been through this with tons of clients. Game changer was automating the whole pipeline, not just connecting a few tools.
I pull data straight from Google Analytics API, process it automatically, and generate formatted reports - zero manual work. Schedule these monthly and they’ll email finished reports to clients automatically.
Tried the API route Samuel mentioned, but maintaining custom scripts sucks when Google updates things. Same with Supermetrics - works fine but you’re still formatting everything manually.
Automation handles extraction, formatting, and delivery in one shot. Add logic to highlight key metrics or flag weird month-to-month changes. Hour setup, runs forever.
For workflows like this, Latenode makes it dead simple. Connect GA directly, process however you want, output professional reports automatically: https://latenode.com
totally agree, looker studio is gr8! it links right up with your GA and helps you build those reports without all the hassle. yeah, there’s a bit of setup, but it’s def worth it in the long run.