What’s up folks! I’m working on a GoHighLevel setup for a property management business and trying to streamline my lead follow-up process through Zapier automation.
I’m curious about which Zapier integrations have given you the best results when using GoHighLevel for real estate marketing. I’m particularly interested in workflows like:
- Realtor.com inquiries → GHL contact creation + automated calling sequence
- Property showing requests → GHL drip campaign activation
- MLS updates → GHL pipeline management
My current setup feels manual and I know there’s got to be better ways to connect everything. Any recommendations on workflows that actually convert leads into clients? Thanks in advance for sharing your experience!
Facebook Lead Ads integration has been my secret weapon for the past 18 months. When someone fills out a property interest form on Facebook, Zapier instantly pushes that data into GHL and triggers a multi-channel sequence - email confirmation, SMS within 5 minutes, and automatically schedules a callback task for my team. The conversion rates jumped about 40% compared to manual entry. What really moved the needle though was setting up a workflow for expired listings from our MLS feed. Zapier catches these updates and automatically adds them to a specialized pipeline in GHL with pre-written sequences targeting FSBO prospects. Most agents ignore this goldmine but it’s generated consistent business for us. One critical mistake I made initially was not setting up proper lead scoring automation. Now I have Zapier monitor email opens, link clicks, and website behavior to automatically adjust lead temperatures in GHL. Hot leads get immediate human contact while warm leads stay in nurture sequences. This prevented us from wasting time on cold prospects while ensuring genuine buyers get priority attention.
I’ve been running a similar setup for about two years now and the game-changer for me was integrating Zillow leads directly into GHL through Zapier with an immediate text message trigger. The key is having the automation fire within 60 seconds of lead capture because response time is everything in real estate. Another workflow that’s been incredibly effective is connecting my showing scheduling tool to GHL where it automatically creates follow-up tasks for the next day and tags leads based on their engagement level during the showing. This has increased my conversion rate significantly because nothing falls through the cracks anymore. One thing I learned the hard way is to avoid over-automating the initial contact. I found that a simple automated text acknowledging their inquiry followed by a personal call within a few hours works much better than jumping straight into heavy drip sequences. The personal touch still matters a lot in this business.
honestly the biggest game changer for me was connecting my CRM forms to GHL thru zapier with automatic voicemail drops. Most ppl focus on texts but nobody does voicemails anymore so it stands out big time. also set up a workflow where website visitors who check multiple property pages automatically get tagged as “hot” in ghl and trigger a same-day callback task. simple but works great