I’m working with several custom objects that I created in HubSpot for my business needs. The problem I’m running into is that I can’t get this custom object data to sync properly with my Snowflake database. From what I understand, Snowflake doesn’t have built-in support for these custom objects that HubSpot allows you to create.
I noticed that HubSpot recently launched their Custom Objects API which seems promising. Has anyone figured out a method to extract data from HubSpot custom objects and load it into Snowflake? I’m looking for any practical approaches or workarounds that might help me accomplish this data migration task.
i feel you, alex! i had a similar issue. i just made a script that uses hubspot’s api to get the custom object data and then pushed it into snowflake using its data loading features. it’s kinda clunky, but it gets the job done!
Skip the custom scripting and staging tables. I’ve handled HubSpot to Snowflake transfers for years - manual API work becomes a maintenance nightmare.
Automated pipelines work way better. They handle extraction and transformation without you babysitting the process. You need something that gets HubSpot’s custom object structure and maps it to Snowflake properly.
I built a flow that pulls custom object data from HubSpot, handles those tricky association mappings Neo mentioned, and pushes everything to Snowflake on your schedule. No staging tables, no debugging scripts at 2am.
Best part? It handles schema changes automatically. When marketing adds new fields to custom objects (they always do), the pipeline adapts instead of breaking your scripts.
Had this exact problem last year when we expanded custom objects across sales and marketing. The API works but you’ll hit rate limits pulling large datasets regularly. I switched to incremental syncs instead of full pulls every time. HubSpot tracks lastModifiedDate on custom objects, so I only query records updated since the last sync. This cuts API calls way down and prevents timeouts. Custom object permissions can also trip you up - make sure your API key has access to all the objects you’re extracting. Learned that one the hard way when some objects got silently skipped.
We hit this same issue six months back when marketing went crazy with custom objects for partner tracking. The Custom Objects API works fine, but you’ve got to nail the data transformation part. Here’s what saved us: scheduled process pulls custom object data through API calls, dumps it into Snowflake staging tables, then merges everything into our main warehouse. Big gotcha - HubSpot’s association records are separate beasts. Custom objects link to contacts and companies, so we built a mapping table to keep those relationships intact during transfer. Took two weeks to iron out the bugs, but now it runs every night without a hitch.