I’m trying to set up structured data markup for email actions and I have some questions about its performance on mobile Gmail. First, do Go-To Actions markups function correctly when accessing Gmail through mobile devices? I’ve seen various opinions on this. Additionally, will these markups improve the chances of our emails appearing in the main inbox instead of being sorted into the promotions section? Has anyone experienced a change in email sorting after applying schema markup? Lastly, can we incorporate deep links in these action markups? For instance, if we want a user to click an action button leading to a specific section in our mobile app instead of just a typical web link. Any thoughts or experiences with mobile Gmail markup would be greatly appreciated.
From my experience implementing structured data for email campaigns, Go-To Actions do work on mobile Gmail but with some caveats. The rendering can be inconsistent across different Android versions and the Gmail app updates sometimes break functionality temporarily. Regarding inbox placement, I haven’t noticed structured markup directly affecting promotional tab sorting - that seems to be more dependent on sender reputation and engagement metrics rather than schema markup presence. However, the enhanced user experience from action buttons does tend to improve click-through rates which indirectly helps deliverability over time. For deep links, you can definitely use app-specific URLs in the target property, but make sure to include fallback web URLs since not all users will have your app installed. The markup will respect custom URL schemes like yourapp://section/specific-page. One thing to watch out for is that Gmail’s security filtering can be stricter with custom schemes, so test thoroughly before rolling out to your full list.
just implemented this last month and honestly the mobile support is kinda hit or miss. works fine on my pixel but had issues on ios devices. deep links definitely work tho - we use them for our app redirects without problems. wouldn’t expect it to help with promotional filtering much.
I’ve been working with Gmail structured data for about two years now and can share some practical insights. Mobile Gmail does support Go-To Actions, though I’ve noticed they’re more reliable on newer devices running recent versions of the Gmail app. The biggest issue I encountered was inconsistent button rendering on older Android phones, so always test across different devices before deployment. Regarding inbox placement, structured markup alone won’t move emails from promotions to primary inbox. Gmail’s filtering algorithm focuses heavily on user behavior patterns and sender authentication rather than schema presence. That said, the improved engagement metrics from action buttons can indirectly benefit your sender reputation over time. For deep linking, I successfully implemented app-specific URLs using custom schemes, but you absolutely need robust fallback handling. I recommend checking user agent strings and device capabilities before serving the markup, since some email clients strip out unrecognized URL schemes entirely. Also worth noting that Gmail caches structured data aggressively, so changes can take several hours to reflect in the interface.