I’ve been trying to track my marketing campaigns using UTM parameters. I used Google’s campaign URL builder tool to create custom URLs with all the proper tracking codes like utm_source, utm_medium, and utm_campaign.
The problem is that when I check my Google Analytics dashboard, none of the campaign data is appearing. I’ve waited a few days thinking it might be a delay issue, but still nothing shows up in the acquisition reports.
Has anyone else experienced this issue? I’m wondering if there’s something I’m doing wrong in the setup process or if there are specific settings in Analytics that need to be configured. Any suggestions on troubleshooting steps would be really helpful.
make sure ur utm tags are right in the links. also, check if ur google analytics is linked properly with ur website. sometimes a small mistake can mess things up. try refreshing the page after some time too, could just be a lag!
Had this exact issue last year with our email campaigns. It’s usually the Google Analytics tracking code. Double-check your GA4 measurement ID is installed correctly and firing on your site. Use the Chrome extension Google Tag Assistant or check the Network tab in developer tools when you load pages. Also watch for case sensitivity - UTM parameters need to be lowercase. Check if you’ve got URL redirects stripping the parameters before Analytics grabs them. If the technical stuff looks good, create a test campaign with a simple UTM link and click it yourself to see if it shows up in real-time reports.