I’m totally new to digital marketing and want to build some basic knowledge before I start applying for internships. I’m thinking about getting Google Ads and Google Analytics certifications but I’m not sure if these are the right starting point or if there’s something else I should learn first.
I don’t want to show up to interviews looking completely clueless about the industry. I know that real learning happens on the job, but I want to have at least some foundation so I can have meaningful conversations during the application process.
Should I jump straight into those Google certifications or are there other courses or resources that would be better for someone just starting out? What would give me the most credible beginner-level knowledge that employers actually care about?