i’ve been thinking about building and selling some automation templates on the marketplace. i’ve got experience with javascript-heavy workflows for data processing, web scraping, and api integration, and it seems like there might be a market for that.
but before i invest time in it, i want to know what actually sells. are there specific types of workflows or use cases that people are actively looking to buy? do data processing templates move, or is it more about ready-to-use integrations? and realistically, how much effort goes into publishing a template versus how much you’d make from sales?
i’m also curious about pricing strategy. do template authors set their own prices, or is there a standard? and how visible are templates in the marketplace—does having good documentation or a nice description actually matter for getting discovered?
if you’ve bought automation templates or sold any, what’s been your experience with the marketplace?
templates that solve specific business problems sell. things like lead scoring, customer data enrichment, invoice processing. workflows that save someone hours of setup time are valuable.
what sells less is generic templates. if it’s something a user could build quickly themselves, they won’t buy it. but if it’s a complete, tested solution for a real workflow—like automating linkedin lead capture and enrichment—people will pay for that.
you set your own price and latenode takes a cut. documentation matters because buyers read it before purchasing. if your template solves a clear problem and includes documentation showing how to customize it, you’ll get sales.
start with something you’ve actually built and actually use. those tend to be the best templates because they solve real problems.
i’ve bought a couple templates focused on data transformation and api orchestration. what made them worth buying was that they handled complexity i didn’t want to replicate myself. the documentation was clear about what data shape to expect and what the output would be. templates that included example data and usage guides were more appealing than bare workflows.
from what i’ve observed, templates for common business workflows do sell—things like email list management, data validation, report generation. the authors who succeed seem to price competitively (usually between $5-20 range) and make the template customizable so buyers can adapt it. poor documentation is a red flag that kills sales.
templates that encapsulate domain knowledge tend to sell better. a generic data transformation template is less valuable than a template that solves a specific business problem, like automating customer onboarding or processing invoices. The difference is that specific templates save the buyer from having to understand both the domain and the automation tool.
marketplace success depends on identifying underserved use cases. templates for high-frequency, repetitive tasks with clear roi tend to perform best. pricing should reflect the time and complexity saved. Clear documentation and working examples significantly impact conversion rates. Templates addressing pain points in specific industries are particularly valuable.
Best selling templates address concrete business problems with clear setup instructions. Data processing templates sell if they handle a common operation like deduplication or format conversion. Include sample data and test cases to increase buyer confidence and adoption.