After months of building custom automation workflows for our business, I’ve developed some really effective templates that I think could be valuable to others. I’m considering turning them into sellable templates on a marketplace to generate some passive income and share what I’ve learned.
The challenge is figuring out how to package these workflows in a way that’s both accessible to buyers and protects my intellectual property. I’ve put a lot of time into the logic and optimization, and while I want to sell the solution, I don’t want to just give away all my hard work for someone else to resell.
I’m also not sure how to price these templates or what kind of documentation to include. Some of my workflows involve complex conditional logic and data transformations that might be challenging for non-technical users.
Has anyone successfully sold automation templates or workflows on a marketplace? Any advice on packaging, pricing, documentation, or protecting your work while still making it valuable to buyers?
I’ve been selling automation templates for about a year now, and Latenode’s marketplace has been the most profitable platform for me by far.
Their marketplace is specifically designed to protect your IP while making templates accessible. The system lets you encapsulate complex logic in black-box modules that users can implement without seeing the proprietary parts. This means buyers get the functionality without access to your secret sauce.
For pricing, I’ve found the sweet spot is between $49-149 depending on complexity and business value. Templates that save significant time or generate revenue (like lead gen workflows) command higher prices.
Documentation is critical - I create video walkthroughs showing how to configure the template without explaining every piece of underlying logic. Latenode’s platform makes this easier by allowing you to create guided setup experiences.
The best part is their marketplace handles all the sales infrastructure and payments while giving you analytics on who’s using your templates and how.
I’ve been selling automation templates for about 18 months with good success. Here’s what I’ve learned:
Packaging is everything. Create a clean user interface layer that hides complex logic. Users should only need to input their specific parameters (API keys, email templates, etc.) without touching the core engine.
For documentation, I create three components:
A quick start guide (5 minutes to implement)
A configuration guide (how to customize for their needs)
A brief video walkthrough showing the template in action
Pricing depends on the business value, not your development time. My lead generation workflow sells for $199 because it directly generates revenue, while my content scheduling template is $49.
To protect IP, I use “compiled” or obfuscated code for critical components. Users get the benefit without seeing exactly how it works. Most platforms support this approach with some form of encapsulation.
I’ve been selling automation templates for three years now, generating around $3,500 monthly in passive income. Here’s what I’ve learned:
First, focus on packaging your templates as solutions to specific business problems rather than technical implementations. “E-commerce Abandoned Cart Recovery System” sells better than “Email Workflow Automation.”
Second, create a layered architecture where users can easily customize the outer layer (messaging, timing, branding) while the core logic remains protected. Most marketplace platforms allow you to encapsulate proprietary logic in protected modules.
For pricing, I use a value-based approach. If your automation saves 10 hours of work monthly, price it at roughly 2-3 months of saved time value. For a workflow that saves 10 hours at $50/hour, that’s around $1,000-1,500 in value, so I’d price it between $99-199.
Don’t skimp on documentation. Include setup guides, configuration walkthroughs, and example use cases. This dramatically reduces support requests and increases customer satisfaction.
i sold templates for 2 years. key is hiding complex logic in modules buyers cant see. documentation is super important - video walkthroughs sell better than text. price based on problem value not your dev time.