Hi everyone! I’m working as a HubSpot administrator and I’m wondering what direction my career should take. With all the new technology like artificial intelligence and automated tools coming into play, I’m not sure how to plan my next steps. Are other admins here finding new opportunities or facing challenges? What skills should I focus on developing? I’m looking for advice from people who have been in similar situations. Any tips on where the HubSpot admin role is heading would be really helpful. Thanks for sharing your experiences!
Been doing this for three years now - AI integration is actually creating more jobs than it’s killing. Companies are scrambling to find admins who can take HubSpot’s new AI features and actually make them work for their business. The biggest change I’ve seen? You can’t just maintain existing setups anymore. You need to spot process gaps and pitch solutions before things break. What’s really boosted my career is getting good at custom reporting and advanced segmentation. Most companies are drowning in data but can’t pull anything useful from it. Master HubSpot’s reporting tools and connect them with external analytics platforms - you’ll be irreplaceable. The market pays well for admins who think about the whole customer journey, not just individual touchpoints.
Consulting has been a goldmine for me after five years of in-house admin work. Many mid-size companies need HubSpot assistance but can’t afford a full-time hire, leading them to bring in experienced admins on a contract basis. I’ve carved out a niche in migrations and system audits, ensuring a steady workflow. What truly matters now is understanding subscription businesses and recurring revenue metrics, rather than just focusing on the technical aspects. Companies will pay well for admins who can configure HubSpot for complex pricing and customer success workflows. Additionally, strong documentation skills are crucial; many clients are disorganized because previous admins left no notes or roadmap. The successful admins will be those who bridge the gap between technical setups and actual business needs.
I’ve made this transition from basic admin work to more strategic roles. The trick is positioning yourself as a revenue operations specialist, not just someone who handles technical tasks. I spent two years focusing on customer lifecycle optimization and working directly with sales teams to improve their processes. Companies want admins who can translate business needs into technical solutions and show clear ROI from their work. Learning data governance and compliance opened doors too, especially with larger companies. The role’s evolved way beyond setting up workflows - you need to understand how every configuration change impacts the business.
totally agree, the demand is insane! I’ve been at it for a while too, and it’s all about adapting to the new tools out there. getting comfy with workflows and data is def crucial. start exploring analytics and integration skills, trust me, it’ll pay off!
certification is sooo important rn! i seen admins get promoted by just mixing HubSpot certs with Salesforce or Marketo skills. cross-platform is where the cash is at - companies want folks who can link all the systems together, no silos!