Hey everyone! I’m thinking about using Hubspot for SMS marketing and I’m curious to hear from those who’ve tried it. How did it work out for you? Did you see good engagement rates? Was it easy to set up and manage campaigns? Any tips or things to watch out for? I’d really appreciate any insights you can share about using Hubspot for text message marketing. Thanks in advance for your help!
I’ve been using Hubspot for SMS campaigns for about a year now, and overall, it’s been a positive experience. The platform is intuitive, making it relatively easy to set up and manage campaigns. One thing I particularly appreciate is the ability to segment our audience effectively, which has led to better engagement rates.
However, it’s not without its challenges. Initially, we struggled with deliverability issues, but after fine-tuning our approach and cleaning our contact lists, we saw significant improvements. Our open rates now hover around 98%, with click-through rates averaging 20-25%.
A word of caution: be mindful of frequency. We found that sending more than 2-3 messages per week led to increased opt-outs. It’s crucial to strike a balance between staying top-of-mind and not overwhelming your audience.
Lastly, don’t underestimate the power of personalization. Hubspot’s merge fields have been invaluable in crafting messages that resonate with our subscribers. It’s made a noticeable difference in our conversion rates.
I’ve been using Hubspot’s SMS campaigns for about 6 months now. It’s a solid platform, but there’s definitely a learning curve. The analytics are comprehensive, which helps in refining strategies. One major plus is the integration with other Hubspot tools - it streamlines our entire marketing process.
A word of caution: SMS can feel intrusive if not done right. We’ve found that providing clear value in each message is crucial. Our most successful campaigns have been those with time-sensitive offers or important updates.
Compliance is another area to watch. Make sure you’re familiar with SMS marketing regulations in your region. Hubspot has some built-in features to help, but ultimately, it’s on you to ensure compliance.
Overall, it’s been a worthwhile addition to our marketing mix, but it requires careful planning and execution to see real results.
ive used hubspot for sms stuff and its pretty decent. setup was easy but watch out for character limits, they can be a pain. engagement was ok, not amazing. tip: test different send times, it made a big difference for us. just dont overdo it or people will unsubscribe fast
been using hubspot sms for few months. its ok but not perfect. engagement rates decent, around 15-20%. setup was straightforward. pro tip: personalize msgs, ppl respond better. watch out for spam filters tho, they can be nasty. overall, good tool if u use it smart
I’ve been using Hubspot for SMS campaigns for about 8 months now, and it’s been a bit of a mixed bag. The platform itself is robust and integrates well with other Hubspot tools, which is a big plus for streamlining our marketing efforts.
One thing that really stood out was the importance of timing. We saw a significant boost in engagement when we aligned our SMS sends with our email campaigns and social media posts. It created a multi-channel approach that reinforced our message across platforms.
However, we did face some challenges with deliverability at first. It took some trial and error to optimize our contact lists and ensure we were reaching the right people. Also, the character limit can be frustrating when trying to craft compelling messages.
A tip that worked well for us: use SMS for quick, actionable content like event reminders or flash sales. We found that longer, more informative content didn’t perform as well in this format.
Overall, Hubspot’s SMS feature has been a valuable addition to our marketing toolkit, but it definitely requires strategic planning and continuous optimization to get the most out of it.