Which Drupal module should I choose for tracking website analytics?

Other Questions Google Analytics
1

I’m trying to set up website analytics tracking on my Drupal site and I’m confused about which module to install. I found several different options available and I’m not sure which one is the right choice for my project.

From what I can see, there used to be an older analytics module that’s no longer maintained. Now there’s a newer Tag management module that seems pretty popular with lots of sites using it. I also noticed there’s a specific GA4 analytics module designed for the latest version of Google’s tracking system.

Since I’m new to this, I’m worried about picking the wrong one and having to migrate later. Has anyone here used these modules before? What would you recommend for a standard business website that just needs basic visitor tracking and reporting? I’d really appreciate any guidance from someone who has experience with these tools.

2

I faced this same choice six months ago with a client’s Drupal 9 site. Tested both and went with the Google Analytics module over Tag Manager, even though GTM gets hyped more nowadays. Why? It’s just simpler. For basic visitor tracking and standard reports, the GA module does what you need without GTM’s complexity. Setup’s easy and it handles the GA4 switch fine with the updated version. GTM’s worth it when you’re doing advanced stuff - event tracking, conversion funnels, multiple analytics platforms. But most business sites? It’s overkill and creates another thing to maintain. Pro tip I learned the hard way: check module compatibility with your Drupal version first. Some analytics modules are outdated and break newer installations.