I’m searching for a webinar solution that connects well with HubSpot beyond basic contact synchronization. We need a platform that can transfer detailed participant behavior like attendance duration, chat interactions, survey responses, and poll participation directly into our HubSpot database. This information would help us with lead qualification and automated marketing sequences. Has anyone found a webinar tool that provides this level of integration? Our current setup only syncs registration data which isn’t enough for our marketing automation needs. We want to trigger specific workflows based on how engaged people were during our presentations.
I’ve hit this same wall at work. The webinar platforms people recommend still have huge gaps in their automation.
I built a custom integration with Latenode that pulls way more detailed data than any native connection. You can grab participant behavior from basically any webinar platform and push it into HubSpot however you want.
Best part? You’re not stuck with one webinar tool. I’ve got flows pulling engagement data from multiple platforms, cleaning it up, adding custom scoring, and creating detailed contact properties in HubSpot. Time spent on specific slides, resource downloads, breakout room participation - all the stuff native integrations miss.
You can also build conditional workflows that trigger different sequences based on engagement. Someone who stayed 90% and asked questions gets different follow-up than someone who bailed after 10 minutes.
Takes an afternoon to set up your first scenario, then just clone it for other webinars. Way more flexible than whatever data points the webinar company wants to sync.
demio is pretty awesome for hubspot integration! we’ve been using it like a year, and the data sync is solid - captures stuff like who downloaded handouts and their engagement scores. the auto-trigger workflows based on how much folks participate is a total game changer for our nurturing stuff!
Zoom Webinar + Zapier works great for us. HubSpot’s native integration is pretty basic, but Zapier lets you grab way more useful data - registration sources, attendance patterns, Q&A engagement, all with better control. We created custom HubSpot fields for stuff like question quality scores and time-to-first-interaction, then auto-assign lead temperatures based on those. The best part? You can tweak the data before it goes to HubSpot - turn attendance duration into engagement percentages, flag people who downloaded resources during specific slides, whatever. Now our marketing manager can separate passive attendees from active participants in her workflows. Follow-up response rates shot up.
WebinarJam’s been solid for us with HubSpot integration. We switched about six months ago because their native integration grabs way more detailed engagement data than our old platform ever did. It automatically sends attendance percentages, questions, and even exact drop-off moments straight into custom HubSpot properties. What really got me was how it handles polls and chat - everything gets tagged so our sales team knows exactly how engaged each lead was during different parts of the presentation. Setup took some work with custom fields, but now it feeds our lead scoring perfectly. Our conversion rates jumped because we can spot the most engaged prospects and prioritize follow-ups. Plus the integration syncs old data, which saved us when we migrated our existing webinar history.
GoToWebinar + Operations Hub works great for us. What sets it apart is the API depth - we pull crazy detailed metrics like individual question timestamps, specific poll selections, even mouse movements during interactive parts. All this feeds into custom HubSpot objects we built for tracking webinar behavior. The workflow automation gets super precise when you can segment people who actually clicked through slides versus those who just watched passively. We also grab breakout room data and participation levels to spot potential advocates versus casual viewers. Our sales team loves the engagement heatmaps - they use them as conversation starters on follow-up calls.