I run a white label SEO service that handles the tedious daily tasks for other SEO companies. My team covers things like SEO planning, finding keywords, fixing technical issues, optimizing pages, creating content plans, doing SEO audits, local search optimization, and building backlinks.
With AI changing how SEO works, I want to know what services other SEO experts prefer to outsource these days. What do you think will be the most popular services to delegate in the coming years? I’m trying to figure out where to focus my efforts as the industry evolves.
The real challenge isn’t knowing which services to offer - it’s delivering them efficiently at scale.
Automated reporting and data analysis will be huge. Clients want real-time insights, but manually pulling data from Google Analytics, Search Console, and ranking tools eats up tons of hours.
AI content optimization is another goldmine. Not just writing content, but automatically optimizing existing pages based on competitor analysis and search intent data.
Here’s what most people miss though - agencies that’ll thrive are the ones automating their entire workflow. I’m talking automatically generating SEO audits, pulling keyword data, creating reports, and managing client communications.
Smart operators aren’t hiring more people to handle growing demand. They’re building automated systems that do the heavy lifting. You can set up workflows that pull data from multiple sources, analyze it, generate reports, and send them to clients without any manual work.
This is exactly what I’d focus on if I were you. Build automated systems for the services you already offer, then scale without the headaches of managing a huge team.
I’ve worked with tons of white label providers lately, and video SEO is seriously underrated. Everyone sleeps on it, but YouTube’s the second biggest search engine and companies are finally figuring out they need proper optimization - thumbnails, descriptions, captions, the works. But what’s really exploding is international SEO and hreflang stuff. Companies are going global fast, and most agencies totally butcher multilingual SEO. Managing multiple country domains, currencies, and cultural keyword differences? It’s a nightmare for smaller teams. Competitive intelligence is huge too. Clients want the dirt on their competitors - content gaps, backlink strategies, technical setups. It’s basically detective work that needs specialized tools most agencies don’t have. The goldmine is services that need both technical chops and tons of time. Agencies will outsource those every time instead of trying to do it themselves.
for sure! local seo & gmb stuff is a nightmare for many. and ai content, wow, it’s tough to balance being effective while still feeling human. totally get why agencies would wanna offload that!
Voice search optimization is quietly becoming huge, but most agencies completely ignore it. Conversational queries and featured snippets need different keyword strategies than regular SEO. I’ve watched agencies struggle with natural language patterns and long-tail conversational phrases. Mobile-first indexing is where agencies constantly mess up. Google’s pushed this for years, but many still can’t audit mobile usability or fix responsive design at scale. Technical requirements keep changing and smaller teams don’t have the bandwidth. Honestly, anything requiring constant Google updates will see more outsourcing. Agencies would rather chase new clients than deal with algorithm changes every few months.
E-A-T optimization is going to be huge. Google keeps ramping up expertise signals, but most agencies don’t know how to build real author profiles or entity connections. It’s manual work - you need to research industry ties and verify credentials. Perfect opportunity for outsourcing.
Been running enterprise SEO for years and there’s a huge shift toward programmatic SEO at scale.
Everyone obsesses over technical audits and content, but the real money’s in structured data management and entity optimization. Most agencies still do schema markup by hand - crazy when you’ve got thousands of pages.
API integration work is exploding too. Clients want SEO data flowing straight into their BI dashboards. They’re done with extra logins and monthly PDF reports.
The agencies landing big contracts? They’re handling complex migration projects. When companies rebrand, restructure, or merge, someone’s gotta manage SEO across massive site architectures.
Here’s the key - focus on services that need real expertise, not grunt work. AI’s already commoditizing basic keyword research and content optimization.
If I were you, I’d specialize in enterprise-level technical implementations. Higher barrier to entry, but way better margins and contract values.
Technical SEO audits are becoming increasingly complex due to Core Web Vitals and ongoing algorithm updates, making them very time-consuming for agencies. Many struggle to balance these technical aspects with client relationships. Additionally, content strategy is gaining traction, especially in terms of strategic planning like topic clusters and semantic optimization rather than merely producing written content. Outsourcing backlink outreach remains a priority as it is time-consuming and requires specialized tools. Lastly, schema markup implementation is an essential service that is likely to see significant demand as it is both technical and crucial for enhancing SERP visibility.